Does your Instagram account need a boost? Here's a fun challenge to give your account a big more activity and get you used to posting every day.
This one will be only 15 days and it will be catered to your followers getting to know you and your business better. Leave your @username in the comments of this blog ands I'll check out your posts and give you feedback.
Three things to keep in mind:
1. Consider your branding. What colors do you like to portray? What look, style, and feeling do you want to use when presenting your company?
2. I love Gary V's jab jab jab right hook method - share fun, informative and cool stuff and then hit them from time to time for the sale. Don't forget to ask for the sale now and then.
3. Be sure your bio on your Instagram account has a link to your website! This is vital. It's the only place on Instagram where you can have ONE clickable link. Make it a good one.
That's it for now. Have questions? Post them in the comments!
DAY ONE CHALLENGE - INTRODUCTORY SELFIE
Post a picture of yourself - the business owner - and maybe a sentence or two that is well-crafted that lets your followers know who you are and why you love what you do.
DAY TWO INSTAGRAM CHALLENGE - BEHIND THE SCENES
Post a picture that shows the behind the scenes of what you do - or better yet, a video! Show some of the work put into what you create or show your followers an inside peek at what your office or work space is like. There are tons of ways to show what is behind the scenes!
DAY THREE INSTAGRAM CHALLENGE - AN ORGANIZED MESS
When you get really down to working hard, long hours, does your work space become a mess? Maybe you become a mess when you're working more than you're playing? Today's challenge could shay the chaos of your work space or a photo of you maybe with your hair all a mess and a crazy face on... something to show that when you get working hard, you're just like everyone else - a hot mess.
DAY FOUR INSTAGRAM CHALLENGE - INSPIRING QUOTE
We all have quotes that we love that inspire us in our businesses. Post an image quote of one of your favorites. Bonus if you can make it fit your business brand!
DAY FIVE INSTAGRAM CHALLENGE - WORK SPACE
We've already done a behind the scenes on what you make, and shown the chaos that can be you or your work space. Today, let's show a broader version of your work space. Maybe from outside of the building/place you work in. Or a view from inside out of where you work. Give people a bigger view of where you are each day.
DAY SIX INSTAGRAM CHALLENGE - WALL ART
Post a photo of some of your favorite wall art. A great thing to remember is that IG now allows for multiple photos to be uploaded at once. This is a great opportunity to show off several pieces you own and maybe a sentence or two about why you love art. People love to identify with others who have the same style/taste as them. This is a great way to let them in a little more as to what your style is.
DAY SEVEN INSTAGRAM CHALLENGE - UNWIND
How do you like to unwind? I love to get out in nature. Others like to destress with video games or a movie or crafting. Others like to go for a drive. Whatever your favorite way to unwind is, share it with your followers today. Help them identify with you as a human and not just a business.
DAY EIGHT INSTAGRAM CHALLENGE - FOOD
Everyone loves some sort of food. Maybe you're a big health nut, or gluten free, or love sweets? Think of a food that you identify with. A food that tells people more about who you are. Post a pic (or pics ) or a video of your favorite food(s)!
DAY NINE INSTAGRAM CHALLENGE - OUTDOORS
Not everyone is outdoorsy but if you are this is the perfect challenge. Post something you love to do outdoors. If you aren't an outdoorsy person, it might be fun to show outdoors near your home, business, or somewhere between the two. Something that always stands out to you for some reason. Of if you've got kids, maybe share a place that you like to go with them - a shot of a park or a fun outdoor experience that you love.
DAY TEN INSTAGRAM CHALLENGE - FUN
Show your fun side today! Show your silly side! With the new ability to show multiple photos, maybe a cute black and white "strip" of photo booth style photos would be fun - one per image (instead of the full strip at once since that would get cut off... be too long). Or maybe you want to show off what you love to do for fun? Maybe it's going to your favorite pub or hanging out with friends or a night in with a good book. Whatever it is, show off your fun side!
DAY ELEVEN INSTAGRAM CHALLENGE - STATIONARY
Stationary is a great way to show off your business indirectly. Maybe it's your biz letterhead, business cards, or even your favorite journal to write all of your notes, ideas and to-dos. You can also show off your businesses' branding this way too! Don't have branding yet? Create a post asking your followers which they like better - give them options for two different business card ideas you like or two different journals you're thinking about buying for your notes or ... the possibilities are endless!
DAY TWELVE INSTAGRAM CHALLENGE - DRINK
Sharing a drink you love doesn't have to be an alcoholic drink - but if you love a good beer, your fans will identify with that too. Remember this is all part of your branding. Who you want people to see you as. Maybe you share a photo of a cup of tea or coffee in your favorite mug as a way to start your day. Or your favorite drink that you sip on through the day while you work. Or what you drink when you unwind or are out with friends or with a nice dinner after work. So many ideas! If you're stuck let me know I'll think of more!
DAY THIRTEEN INSTAGRAM CHALLENGE - FAVORITE TASK
What is your favorite task for your business? What is your favorite thing to do? What keeps your passionate about your business? Maybe it's learning, creating, organizing, paying the bills. Whatever it is, share that with your followers today. Remember you can use a photo, multiple photos or a video!
DAY FOURTEEN INSTAGRAM CHALLENGE - PROMOTION
Finally a chance to promote your product today! This is the famous Gary V. Jab, Jab, Jab, Right Hook method. We've been posting all of this time, showing our behind the scenes, showing our followers what our passion is, and getting them to fall in love with our goals and dreams as people instead of a faceless business. Today you get to post your product! Promote what you've got. Be sure to direct them to your bio for a clickable link to your website (see day one's challenge if you're unsure about this part). Promote promote promote!
DAY FIFTEEN INSTAGRAM CHALLENGE - PLANNING
Planning sounds like a boring word at first... but then when you really start to think about the plans for your business, I would imagine they are pretty exciting! Share your plans for your business with your followers. Maybe it's a sneak peek on a project that you're almost finished with or it's even just talking about far-off plans like getting a big facility for the business someday, your own dance studio, getting your Youtube channel to go viral, etc. When we share our plans with our fans (hey that rhymes!), then we share our hopes and dreams with them. Before you know it, they are routing for us and encouraging us to move forward. Sometimes our fans can be our best point of motivation!
Congratulations! If you posted all 15, you’ve made it to the end. Combine these great posts with great hashtags and you’re sure to have a healthy increase in followers and engagement!
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