Does your Instagram account need a boost? Here's a fun challenge to give your account a big more activity and get you used to posting every day.
This one will be only 15 days and it will be catered to your followers getting to know you and your business better. Leave your @username in the comments of this blog ands I'll check out your posts and give you feedback.
Three things to keep in mind:
1. Consider your branding. What colors do you like to portray? What look, style, and feeling do you want to use when presenting your company?
2. I love Gary V's jab jab jab right hook method - share fun, informative and cool stuff and then hit them from time to time for the sale. Don't forget to ask for the sale now and then.
3. Be sure your bio on your Instagram account has a link to your website! This is vital. It's the only place on Instagram where you can have ONE clickable link. Make it a good one.
That's it for now. Have questions? Post them in the comments!
DAY ONE CHALLENGE - INTRODUCTORY SELFIE
Post a picture of yourself - the business owner - and maybe a sentence or two that is well-crafted that lets your followers know who you are and why you love what you do.
DAY TWO INSTAGRAM CHALLENGE - BEHIND THE SCENES
Post a picture that shows the behind the scenes of what you do - or better yet, a video! Show some of the work put into what you create or show your followers an inside peek at what your office or work space is like. There are tons of ways to show what is behind the scenes!
DAY THREE INSTAGRAM CHALLENGE - AN ORGANIZED MESS
When you get really down to working hard, long hours, does your work space become a mess? Maybe you become a mess when you're working more than you're playing? Today's challenge could shay the chaos of your work space or a photo of you maybe with your hair all a mess and a crazy face on... something to show that when you get working hard, you're just like everyone else - a hot mess.
DAY FOUR INSTAGRAM CHALLENGE - INSPIRING QUOTE
We all have quotes that we love that inspire us in our businesses. Post an image quote of one of your favorites. Bonus if you can make it fit your business brand!
DAY FIVE INSTAGRAM CHALLENGE - WORK SPACE
We've already done a behind the scenes on what you make, and shown the chaos that can be you or your work space. Today, let's show a broader version of your work space. Maybe from outside of the building/place you work in. Or a view from inside out of where you work. Give people a bigger view of where you are each day.
DAY SIX INSTAGRAM CHALLENGE - WALL ART
Post a photo of some of your favorite wall art. A great thing to remember is that IG now allows for multiple photos to be uploaded at once. This is a great opportunity to show off several pieces you own and maybe a sentence or two about why you love art. People love to identify with others who have the same style/taste as them. This is a great way to let them in a little more as to what your style is.
DAY SEVEN INSTAGRAM CHALLENGE - UNWIND
How do you like to unwind? I love to get out in nature. Others like to destress with video games or a movie or crafting. Others like to go for a drive. Whatever your favorite way to unwind is, share it with your followers today. Help them identify with you as a human and not just a business.